




Jeff Wilkinson was a successful entrepreneur and businessman for many years before his son Nash was born. That event changed everything! While Jeff and his wife Michelle were already committed to a healthy lifestyle, they especially wanted to do everything right for their son. So when Nash developed unexplained allergies, rashes and chronic colds they were anxious to figure out what they were doing wrong.
They consulted with doctors and naturopaths and began a journey of eliminating things from their diet and household that could be causing Nash’s problems. Jeff and Michele began to educate themselves about the hidden dangers of many of the chemicals in commonly used products. They switched to eating mostly organic foods and reading labels like never before.
To Jeff’s astonishment, so many products designed for babies had synthetic perfumes and other allergenic or potentially toxic chemicals. By elimination they discovered that Nash was allergic to dairy, soy, most synthetic fragrances, petroleum products and sodium laureth sulfate. After Nash got better, however, his father realized that his desire to protect his own child had become a passion to protect all children from a world of deceptive advertising and toxic chemicals.
Jeff was able to consult with top chemists, dermatologists and herbalists to develop baby products that were organic, hypoallergenic and free of potentially damaging chemicals. The process was more complicated and costly than he’d ever imagined but, after three years of development, the final products were thoroughly tested and joyously approved.
Fresh Organics (http://www.freshorganicbaby.com/) was born in 2008 to produce the first Organic Baby products. The company is a small 'extended family' who all share the Christian values of honesty, integrity and service. They are grateful for this opportunity to make a difference - even in a small way. Good things start small and they believe that, with their hard work and faith, they can grow our company while still keeping it Fresh and Organic! Now partnering with Anna Lonsdale, the company is expanding its offerings to include organic body care for the whole family and other eco-safe products.
“Part of our commitment is to produce the highest quality at the lowest cost so average families can afford the best there is for their babies. We are a small team of parents who are all acutely aware of the dangers of most commercial baby products and choose a green and healthy lifestyle. We try to educate parents, via our blog, on the chemicals that can be most hazardous to their families’ health. We were just awarded the Safbaby Seal of Approval and Green Award for safe baby products and green business practices. We are always striving to improve and give great value in all we produce.” quotes Anna Lonsdale.
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